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  1. How To Sell Yourself In An Interview |
  2. 8 ways to sell yourself to employers
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In our first practice interview, he managed to avoid talking about his most impressive accomplishments and to stumble and mumble when asked about his strengths. After one session, Lawrence went from modest and forgettable to irresistible well, he got the job offer that he wanted anyway. Some of my most impressive clients have suffered from this same discomfort with self-promotion.

In daily life, we are rarely called upon to list our strengths or detail our accomplishments. This is just good manners when it comes to cocktail parties, but will definitely hold you back in job interviews. A job interview is unlike any other form of interaction. The interviewer wants you to communicate what makes you stand out from other candidates. His job is to pick the best candidate. As a result, great candidates often get passed over for people with worse qualifications but better presentation. It can be useful to approach it as a marketing challenge.

Amusingly enough, some of my most modest clients have been marketing executives who were brilliant at marketing but struggled with applying this knowledge to promoting themselves. An interview is a conversation, yes. You want to be likable and authentic.

How to Sell A Product - Sell Anything to Anyone with The 4 P's Method

You want to convey what sets you apart from the competition and how you could benefit the organization if hired. Some products are all marketing and little substance. You may know a few people like this. Any good marketer understands the value of market research. Who is your target audience? What are they looking for? What does the competition offer? Take a good look at the job description. Where are you a great match?

Which of the top requirements do you bring to the table?

How To Sell Yourself In An Interview |

Can you claim expert status or impressive accomplishments that can separate you from the pack? This is where a trusted mentor or coach can help with some objective feedback on what to emphasize and what to downplay.

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Be proactive about what you want to convey in your interview. Based on the analysis conducted in Step 1, you should have a pretty good sense of the key selling points that your interviewer will be most interested in. The process of writing down your speaking points will make a tremendous difference.

8 ways to sell yourself to employers

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